Interactive Display Design Do’s and Don’ts
These displays allow shoppers to smell the product before they purchase.
Are you planning to design and execute an interactive POP display to attract and engage shoppers at the store level? Good call! - especially since we know today's consumers are all about the shopping experience and brand engagement. We also know that over 60% of shoppers make an impulse purchase while shopping, and about 16% of these unplanned purchases are a direct result of the presence of an in-store display (according to Shop! Mass Merchant study).
Interactive displays are a fantastic way to surprise and delight shoppers by playing into their senses of sight, sound, smell and touch. If designed properly; by simulating what it would be like to use or consume the product and/or illustrate its results or benefits, you should expect an even greater sales lift. In this article we share some tips for success.
3 do's and don'ts when designing an interactive, experiential retail display:
The display must be intuitive. If sound, scent or motion technology is used to get a shopper’s attention they must know exactly what they are supposed to do. Do this with direct messages that spell out the action you want them to do, such as: “Smell This”, “Press to Play” or "Lift Here". You can also include arrows that point to the action desired.
If you are planning to use bells and whistles to attract shoppers, be sure that any sound or movement actually enhances the brand or product experience, not annoy people. Audio and motion work best when they’re triggered by the shopper vs. auto played by a motion sensor.
This may seem obvious, but the interaction must make sense for the product and the brand. Don’t use buttons, bells and whistles just for the sake of it. They will only confuse shoppers.
Orora Visual’s Creative Services and Structural Engineering team has won multiple Outstanding Merchandising Achievement Awards for our efforts in executing temporary and semi-permanent displays.
Contact us for innovative interactive display ideas to help you drive sales at the point-of-purchase.